But the IOC has strict rules about who can say what. It's against the IOC rules for an athlete to write anything about the games while they're happening. Only NBC can decide how people will view the event. And it's a sappy, painful view.
If I was NBC, I'd capture the personality of the Olympics by distributing camcorders to as many participating people possible and let them film whatever they want. I'm sure it wouldn't be professional, but I'd rather watch personal, amateur footage instead of those over-produced packages. And the athletes should interview each other.
I'm sure the Olympics are a real event...not just a TV event. And it's the event without scripts that would be emotional.