Justin Kosslyn is addressing global security concerns at Google and here he argues that friction can be a positive force in technology. We tend to think of friction as something that should be removed from every aspect of our lives. (e.g. If we could only do our banking transactions faster than we could spend more time doing what we want.) Kosslyn argues, "It’s time to bring friction back. Friction buys time, and time reduces systemic risk. A disease cannot become an epidemic if patients are cured more quickly than the illness spreads." Ezra Klein at Vox ties this idea to the success of podcasting in The case for slowing everything down a bit: "I believe that one reason podcasts have exploded is that they carry so much friction: They’re long and messy, they often take weeks or months to produce, they’re hard to clip and share and skim — and as a result, they’re calmer, more human, more judicious, less crazy-making." Meanwhile, Farhad Manjoo signs off of his NYT technology column with a similar sentiment in How to Survive the Next Era of Tech (Slow Down and Be Mindful): "Adopt late. Slow down."
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