We can’t rely on corporations to provide a system of accountability. We can still make decisions about where to spend our money and attention though.
"Third party link-shortening tools can add unnecessary steps to your processes, create accessibility issues, threaten user privacy and undermine user trust – with no benefit to you as communicators."Yes! The risks of using 3rd party URL shorteners outweighs any perceived benefit.
"We found an advertisement for Verizon appearing next to a video from the conspiracy group QAnon drawing on hateful and antisemitic rhetoric," the letter read, "warning that the Federal Emergency Management Agency (FEMA) is planning to bring on civil war with concentration camps and coffins at the ready and claiming Americans are already quarantined in militarized districts."Appearing next to hateful conspiracy garbage is not a good look for brands.