reports. It's all about reporting. "Did you get a copy of that report?" "Oh, I'll print out the report for you." "Just look at that report!" "I've got the final report right here." "Is it in the report?" "Excel ate my report." "Maybe we need more reporting." "Email the reports back to the reporters." "You better shred that report." "Plug it into the report." The word report looses meaning quickly if you say it too many times. "We're in control of our data, just look at the report!"