Jason, Evan, and Dan are discussing a web-of-trust relationship to filter sites. I agree, but I feel that if the content was on each author's personal site -- perhaps as well as a specialized topic site -- to see opinions of those you trust, you'd just have to go to their site! no messing around. no banner ads. no company involved.

scenario: I trust ev. I go to his site to read his opinions. From his site, he links to people he trusts. I meet new people I might trust, at their site.

I guess the problem with this is when you're specificly looking for advice about a '99 canyonero. That's where the reviews would need to be published in some sort of extensible markup-type language that some sort of program could index. [wav found here]

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