seems long and clumsy for $8 million. I hope they can take it back if it doesn't work for them. They should have made up a name. Like Then they could have spent that $8 million on marketing and brand building. Librio: Your one stop for MP3 audio books. Because, come on, who's going to type in that long clumsy domain randomly for fun? They're still going to have to advert the hell out of that sucker.