Tonight I finally started reading The Cluetrain Manifesto. It's funny how much its structure is like a traditional blog. The paragraphs aren't all run-together. They're all separate blurbs with space in between...complete with snarky comments and attitude. All those blurbs need is a time stamp and a permanent link-link and it's a blog. It's a blog masquerading as a book. (and making more money.)