JMB: "...in the case of the personal web page mundanity is often all there is and that this itself is worthy of examination. Far from being a trivial observation this is a significant one-it provides insights into the power and significance of mundane tastes, opinions and experiences without the need for construing them as extraordinary or resistive. It also encourages us to consider electronic communication as instances of everyday sociality, again shorn of any resistive power that might occlude their analysis." I am hypnotizing you with boredom. Study me.

In this article he uses the word perzine (personal zine [magazine]) to describe personal websites.