Other corporations could learn a lot from Macromedia. When their actions were (kindly) criticized by a few weblogs, they had an immediate platform to respond. Because they have weblogs themselves, they are involved in the community, and Mike Chambers
responded to my comments with clarifying information
right here. Most corporations who want to respond to criticism would still be discussing what kind of press release they're going to write, if they were even tuned in at all.