I'm in the middle of reading Foucault's Pendulum and I came across this quote that could be a mantra for the web—
"No piece of information is superior to any other. Power lies in having them all on file and then finding the connections. There are always connections; you have only to want to find them."Eco's character was talking about detectives or intelligence agencies, but I think the same approach to data is true for Google, Amazon, and lots of successful web services.