I've been a happy TiVo customer for over four years (I recently bought a Series 2), and I wouldn't watch TV any other way. (Even when I'm cutting back.) But I'm going to have to seriously look at the other systems out there now, or give up on TV entirely. PVRblog: TiVo to add banner ads to service when fast forwarding. Psst, people want technology that helps them avoid ads, that's why they're buying TiVos in the first place.