"Today, the bottom-up techniques of guerrilla media activists are in the hands of the world’s wealthiest corporations, politicians, and propagandists. To them, viral media is no longer about revealing inequality or environmental threats. It’s simply an effective means of generating a response, even if that response is automatic, unthinking, and brutish."This is a great point about the nature of meme culture. It used to be a counterculture code language. Now it’s being used by billionaires to influence.