"“As a search engine, Google’s mission is to quickly direct searchers to great information, wherever that information is, as Page went on to explain. At that time, that generally meant to direct people from search results to websites. As search technologies have developed, that’s not always the best way to assist people.”
She did not answer questions about whether those changes present the search engine with a conflict of interest."
It's a meritocracy! Google just happens to make all the best things. AND they decide which things are best. Win-win.