As Antitrust Pressure Mounts, Google to Pull Back Benefit to News Sites That Adopted Its Preferred Mobile Technology
“We will prioritize pages with great page experience, whether implemented using AMP or any other web technology, as we rank the results,” Google said in a blog post.This is amazing. The AMP experience in Safari on an iPhone is terrible. AMP doesn’t even do well the thing it set out to do. Add in the way Google HOSTS those pages causing domain confusion and you get a total mess that has only been adopted because Google has monopoly power. Making efficient pages is a good goal but AMP in its current form can’t die soon enough.