Short answer: yes, some clever public awareness campaigns around responsible tagging help. Sometimes not sharing a thing we love is the best way to love it. See also the cautionary tale of The Broccoli Tree.
Living the dream? On one hand this is a clever way to game Instagram. On the other hand, social networks are supposed to be about being social with other people so bots like this make it a less social environment. (I've also thought that hashtags in text are machine garbage that make things less human so I'm an outlier.) And businesses just blindly handing out gifts to antisocial media accounts? What? This whole article is an exquisite mess.