Amazon reviews

Here's an article about a study linking Amazon customer reviews with sales: More Power to the People. I thought this was interesting: "...a longer five-star review has less of a positive sales impact than a shorter one. Chevalier and Mayzlin speculate that it takes more words to give a good, but mixed, review than a rave review." Also, negative reviews have a greater impact on sales than positive reviews in the other direction.
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