This article includes an interesting use of social media for identity obfuscation. "...we create bogus individuals around client names. One person could be a photographer, one person could be a chauffeur, or whatever. We develop about 15 to 20 web sites and create all these social media sites around you. Now if you are traveling somewhere and someone puts your name in, they are going to locate those 20 other people before they get to you, depending on how much information is known about you."