onfocus

"Facebook has conducted multiple studies confirming that content more likely to receive user engagement (likes, comments, and shares) is more likely of a type known to be bad. Still, the company has continued to rank content in user’s newsfeeds according to what will receive the highest engagement."

Placing engagement above any other consideration is profitable if you never have consequences for the harms your service causes. This is a shocking amount of coordinated inauthentic behavior even knowing Facebook’s poor record on moderation. Misinformation is just another externality to Facebook so they have no incentive to fix it. They need to be regulated. (He whispered into the void.)