I picked up a reprint of an 1894 Sears Catalog for some reason. Besides the great engravings, it has some superlative ad copy. One road cart ad says in giant letters, "You won't break it. Rides very easy. Has no horse motion." Things haven't changed too much. Just throw in a couple of extra words like "dent resistant polymer" or "laser-welded suspension" and you have a modern car ad. I also like the relentless way some of the ads stop the readers from their regular shenanigans: "Don't say you can buy it as cheap elsewhere. Don't say you ever heard of such a bargain before. Tell the truth, acknowledge it's the most wonderful bargain you ever heard of." ok, ok, your horse cart rocks.
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