A growing list of businesses I appreciate that are willing to break with the status quo to send a message. List includes REI, North Face, Patagonia, and Ben & Jerry’s. Since this was published, Verizon has said they’ll stop advertising on Facebook:
"We found an advertisement for Verizon appearing next to a video from the conspiracy group QAnon drawing on hateful and antisemitic rhetoric," the letter read, "warning that the Federal Emergency Management Agency (FEMA) is planning to bring on civil war with concentration camps and coffins at the ready and claiming Americans are already quarantined in militarized districts."
Appearing next to hateful conspiracy garbage is not a good look for brands.
Update: Unilever joins: Driving a Responsible Digital Ecosystem in These Polarized Times.