I’m impressed with these campaign brand guidelines which are fairly complex but conveyed clearly. The font is strong—I’m happy dems have moved away from serif fonts. Don’t miss the hand lettered state names.
Living the dream? On one hand this is a clever way to game Instagram. On the other hand, social networks are supposed to be about being social with other people so bots like this make it a less social environment. (I've also thought that hashtags in text are machine garbage that make things less human so I'm an outlier.) And businesses just blindly handing out gifts to antisocial media accounts? What? This whole article is an exquisite mess.
"I hope publishers will see that conscious sharing is better than passive sharing, and that content delivery is better than app delivery." Me too. Quantity of traffic beats quality in many people's minds so I'm not optimistic.