Posts tagged marketing

design.peteforamerica.com design.peteforamerica.com
image from design.peteforamerica.com
I’m impressed with these campaign brand guidelines which are fairly complex but conveyed clearly. The font is strong—I’m happy dems have moved away from serif fonts. Don’t miss the hand lettered state names.

I also enjoyed this review of the brand at Brand New: Water Under the Bridge.
Medium Medium
image from Medium
Living the dream? On one hand this is a clever way to game Instagram. On the other hand, social networks are supposed to be about being social with other people so bots like this make it a less social environment. (I've also thought that hashtags in text are machine garbage that make things less human so I'm an outlier.) And businesses just blindly handing out gifts to antisocial media accounts? What? This whole article is an exquisite mess.
www.arun.is
image from
This post by Arun Venkatesan discusses why companies are designing custom—though very similar—typefaces. It's also a quick history of digital typography. [via Tecznts]


Anna Pickard on how Slack uses Twitter. It's also a blueprint for thoughtful online communication.
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