”Amplification of moral outrage is a clear consequence of social media’s business model, which optimizes for user engagement,” Crockett said…She added, “Our data show that social media platforms do not merely reflect what is happening in society. Platforms create incentives that change how users react to political events over time.”The "we are merely passive mirrors showing society as it is" argument is BS. I recommend that people switch to blogging which has next to zero engagement. This void encourages you to maintain existing levels of outrage. But seriously, a primary by-product of Facebook and Twitter are trolls.