"Even if academic Twitter ends up largely moving to Mastodon, the big question is whether the general public will move there, too, allowing scientists to communicate with more than just each other. “When I tweet, I’m talking to my neighbor and the person in the grocery store and the teenager who is thinking about studying science in college,” Fiesler says. “That’s the beauty of scientists on social media.”"My wife signed up for Mastodon yesterday to follow covid researchers. She doesn’t post, isn’t a scientist, and just wants to follow experts having public conversations. That’s just one data point but I think people will move to where conversations are happening. And if that conversation environment doesn’t also have to feed the advertising machine it could be healthier.