This New York Times article is selling ZMET for some reason, but it's definitely not unusual to blend psychology with marketing. All of the pros do it. Edward Bernays, the godfather of the PR industry, was Freud's nephew. He used his uncle's discoveries to help sell everything from World War I to cigarettes. I'm fascinated by Bernays because he's shaped much of our modern consumer culture but isn't widely recognized for doing so. And that's the way he wanted it.
"The greatest thing a human soul ever does in this world is to see something, and tell what it saw in a plain way...To see clearly is poetry, prophecy, and religionall in one." - John Ruskin
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<a href="http://www.onfocus.com/index.asp?xml=2002_02_01_past.xml#2638">pb at onfocus says</a>: I wish there was a test to determine which identity tests I should be taking. There are too many. I think learning which Backstreet Boy or piece of furniture I'm most like would give insights into my personality, but which tests would be most useful for a busy professional like me?
But the IOC has strict rules about who can say what. It's against the IOC rules for an athlete to write anything about the games while they're happening. Only NBC can decide how people will view the event. And it's a sappy, painful view.
If I was NBC, I'd capture the personality of the Olympics by distributing camcorders to as many participating people possible and let them film whatever they want. I'm sure it wouldn't be professional, but I'd rather watch personal, amateur footage instead of those over-produced packages. And the athletes should interview each other.
I'm sure the Olympics are a real event...not just a TV event. And it's the event without scripts that would be emotional.
Guys with beards are generally more happy and more cuddly than goatee guys...like big teddy bears. (It's a commonly held myth that beards are scratchy. Once past the itchy stage a beard is pretty soft.) Santa Claus is the archetypical beard guy. Goatee guys generally aren't boisterously happy. They're shifty and have something to hide. Movie villains have goatees. The Devil has a goatee. You can see why I wanted to make the change.
It's not that I'm shifty, have anything to hide, am a villain, or an evil-doer, it's simply that I couldn't make the move to jolly. I'd like to be jolly. I think we all would. But it's just not me. And I couldn't wear the beard knowing that inside I didn't meet all of the criteria for being bearded. (Plus, skp had taken to calling me beardo around the house...which got old.)
So in that sense, I failed. But as I stood over the sink full of freshly shaved facial hair this morning I wasn't too sad. I knew I made the right decision.